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Academics > Undergraduate

Age Up to 23 years
Course Undergraduate Programme in Industrial/Communication Design
Duration 4 Years
Eligibility 10 + 2 from any stream

The undergraduate programme at DJAD starts with a one year Design Foundation Programme that concentrates on learning basic concepts of design involving courses that build the strong foundation for design thinking and practice. The programme helps students decide their area of specialization. The students need not select a major at the time of applying to DJAD but they choose their area of specialization towards the completion of the Foundation Programme.

The students then branch out into Industrial Design (ID) or Communication Design (CD) streams from the second year. The learning is interdisciplinary as many of the courses are offered to both Industrial and communication design students encouraging them to work across disciplines. In the fourth year they specialize in one of the following areas by choosing design projects from their area of interest. Fourth year also consists of internship, colloquium paper and a six-month diploma project.

Academic Partnership with Northumbria University, UK

Under this partnership, DJAD students have an option to complete part of their studies at Northumbria University, UK and earn a BA degree from Northumbria University. DJAD students can opt for Northumbria University certification at the end of 2nd or 3rd year of their DJAD UG courses and complete the rest of their courses at Northumbria University.

 

Specializations offered

Industrial Design

  • Product Design
  • Furniture & Interior Design
  • Accessory Design
  • Interaction Design

Communication Design

  • Graphic Design
  • Film & Video Communication Design
  • Animation Film Design
  • Interaction Design

Academics > Integrated Programme

This unique academic programme is designed to suit the student’s interest in specialised area of design by acquiring Post graduation in 5 years.

Course Details

Course Integrated Programme in Industrial/Communication Design
Duration 5 Years
Age Up to 23 Years
Eligibility 10 + 2 from any stream
1 Year Foundation Programme
2 Year Common Courses in Industrial / Communication Design
3 Year Common Courses in Industrial / Communication Design + Industrial Training
4 Year Courses in Specialised Area + Internship
5 Year Colloquium Paper + Diploma Project in Specialised Area

Specializations offered

Industrial Design

  • Product Design
  • Furniture & Interior Design
  • Accessory Design
  • Interaction Design
  • Universal Design

Communication Design

  • Graphic Design
  • Typography & Publication Design
  • Packaging & Graphics
  • Film & Video Communication Design
  • Animation Film Design
  • Interaction Design

Academics > Specializations

ID > Product Design

Product Design deals with designing user centric products, systems and experiences. It takes care of issues such as ergonomics, functionality, aesthetics, market requirements, manufacturing & technology etc towards improving the quality of life and environment. Students through hands on projects are encouraged to design industrial products, tools and equipment, lighting, packaging, musical instruments, medical equipments, transportation and socially responsible systems that would make life more easier and simpler.

ID > Furniture & Interior Design

Furniture Design deals with designing ergonomic furniture and structures for living, working and leisure environments such as office, schools, hospitals, restaurants, garden & lounge and public spaces to name a few. Students through their projects will get to explore a variety of natural and synthetic materials, joinery details and finishes.

Interior Design deals with organization of Interior elements such as furniture, flooring and wall finishes, lighting and appropriate color schemes based on various themes. Students get to work on interior spaces of homes, offices, shops, hotels, restaurants and public areas such as waiting rooms of a railway station, airport lounges, etc. They also get an eye for selecting furniture, tapestries, paintings and other objects to decorate the vertical and horizontal surfaces and spaces.

ID > Accessory Design

Accessory Design deals with designing life style personal accessories that define individual style and taste of the user. From products such as bags,jewelry, spectacles to life style interior accessories such as paper weights, pen/pencil holders, salt & pepper containers, cutlery, shelves, lighting come under this range. Students are encouraged and equipped to constantly look at the changing global fashion trends. They also learn to work with materials such as precious metals, gold, silver and leather apart from wood and metal.

CD > Graphic Design

Students specialising in Graphic Design are trained to deal with traditional and new media with a strong foundation laid on typography and composition. Students get to work on various projects related to branding, publication design, packaging graphics, illustration, info graphics, developmental communication, interactive design and environmental graphic design.

CD > Film and Video

Students who take up Film and Video Design as their specialization are introduced to the medium through conceptual courses that introduce film-language, film theory, script-writing, storyboarding, sound design, image making along with practical experience of making films of various genre such as short fiction films, advertising films and documentary films.

CD > Animation Film Design

Students have the opportunity to explore the medium of Animation through hand drawn animation, clay animation and stop motion. They are trained to conceptualise an animation from a concept through various processes of scripting, character design, lighting and production. Students are encouraged to use the techniques to make promotional films, ad films or social messages.

CD > ID > Interaction Design

The Interaction Design programme at DJAD seeks to help the student develop critical insights and creative resolutions towards a digitally inspired future. The course looks beyond the design of flat screen interfaces, to future potentials in areas such as tangibility, multi-sensory experiences, and objectified meaningfulness. The course begins with the learning of basic ingredients for Interaction Design and then extends to imaginative exploration through research and experimentation.

Academics > PG – ID and CD

Course Postgraduate Programme in Industrial/Communication Design
Duration 2-3 Years
Age 20 years and above
Eligibility Degree in Any Discipline

The postgraduate programme is open to graduates from any field. Time duration varies according to their previous education and experience. DJAD offers postgraduation in Industrial Design and Communication Design. The postgraduate programmes at DJAD offer specialisations in the chosen design discipline. The PG student initially will spend considerable time in unlearning the rigid methods which he/ she had been used to earlier.

Specializations offered

Industrial Design

  • Product Design
  • Furniture & Interior Design
  • Accessory Design
  • Interaction Design
  • Universal Design

Communication Design

  • Graphic Design
  • Typography & Publication Design
  • Packaging & Graphics
  • Film & Video Communication Design
  • Animation Film Design
  • Interaction Design

Academics > PG – Interaction Design

Course Postgraduate Programme in Interaction Design
Duration 1-2.5 Years
Age 20 Years and above
Eligibility A degree/diploma in engineering, arts, fine arts, design/architecture, with proficiency in information technology fundamentals, use of computers, basic digital media design, use of word processing, publishing, spreadsheets, and graphic editor software tools.The course is ideal for:

  • UI, UX or Interaction design practitioners seeking advance training or formal qualification in Interaction Design
  • Software engineers and front-end developers interested in up-skilling themselves in the area of Interaction Design
  • Design graduates and practitioners seeking advance training or looking to move laterally into the Interaction Design discipline

Interaction Design is essentially the shaping of digital devices, systems and services for human communication and transaction. The presence of  digital technologies in all critical modern utilities; in businesses; and in our daily personal lives; makes Interaction Design a vital and flourishing area in contemporary design practice. The rapid rate of technological change and its influence, demands that one work at the pioneering level of new opportunities and possibilities. The Interaction Design course at D J Academy of Design is a deliberate attempt to be a best-of-its-kind offering based on the above fact.

Uniqueness of the program

Here at DJAD, each individual is groomed to be an independent thinker and doer. The Interaction Design program strives to create individuals who can play a leadership role in the industry. The Course emphasizes a strong foundational focus on design fundamentals and principles, encourages experimentation, and inculcates an innovation mindset. The course is designed to inculcate a keen sense for the value parameters in design, where design becomes a key differentiator to a product or a service.