DJAD’s new identity unveiled

DJ Academy of Design unveiled its new identity which is derived from the signature of Dr. D. Jayavarthanavelu, former chairman of Lakshmi Machine Works, Coimbatore. Designed within a circular boundary to represent the holistic nature of learning; the free-flowing lines of the initials D & J are inspired from classic paintbrush strokes. The aesthetics of the design holds on to the essence of clean and flowing lines, that express structure within a fluid environment, while also being abstract in an artistic way. The logo colours are fresh, youthful and inspired by the world of innovative design, making this a vibrant and apt expression for a school of design. The bright pink and the pale blue provide an interesting contrast that complements a multi-faceted persona that’s symbolic of path-breaking initiatives in a space of learning.

The logo change is part of bringing together all the member institutions under one single umbrella brand of GKD trust.
Identity designed by: Fryed Advertising

Campus Media

Posted on 27/10/2017