Industrial Design (B.Des & M.Des)

Includes the design domains viz. Product Design, Transportation Design, Furniture & Space Design, Jewellery Design, Ceramic & Glass Design, Toy & Game Design, Universal Design etc.

Industrial Design (IND) teaches students the design process with critical thinking, inclusive approach and human-cantered design methods to create well-conceived and relevant products and systems that make everyday tasks easier and more enjoyable to use. From developing ideas by sketching, drawing, model making and finally prototyping, the students are exposed to a wide range of materials and processes to enable them to produce high-quality products. Furthermore, students are involved in a wide range of product assignments covering simple products to complex and sophisticated products for the medical, transportation, furniture and daily house-hold product areas. Students need to undergo 5 to 6 projects during 4-years / 2-years stint, out of which few of the projects could be chosen from the design domains stated above based on their choice of specialisation.

WORK SAMPLES

Communication Design (B. Des & M. Des)

Includes the design domains viz. Graphic Design, Animation & Video Film Design, Photography Design, UI/UX, Digital Game Design, Immersive Media Design etc.

The Communication Design (CND) students learn creative as well as analytical approaches to designing a wide array of communication material ranging from the traditional books and posters, logos and branding collaterals to digital media such as websites, apps, and other interactive explorations. From media explorations, ideations of concepts to final print quality outputs are an inherent part of the learning process. The CND students can work in fields as diverse as publication, packaging, animation, film, photography as well as digital platforms and areas. Students need to undergo 5 to 6 projects during 4-years / 2-years stint, out of which few of the projects could be chosen from the design domains stated above based on their choice of specialisation.

WORK SAMPLES

User Experience Design (B.Des)

This subject deals with interface between human beings and machines. For example, ATM, Mobile Phone, Digital Gaming etc.

User Experience Design is the process of enhancing the user satisfaction by designing and improving the usability, accessibility and desirability provided in the interaction of a person with a product or service to have a friendly interface. The program attempts to meaningful use of technology to create an interface for a futuristic way of living in a knowledge-driven world and provides domain knowledge with courses like usability testing, information architecture, application design, interface, and interaction design.

WORK SAMPLES

Animation & Film Making (B. Des)

This deals with Video Film Making and Animation Film making. Includes Cinematography, Lighting, Script, Set Design, 2D & 3D Animation, Editing, VFX, Film Design etc.

The course deals with design of video and animation film making in a unique multi-disciplinary design environment where students would get to interact with product, graphic, video film and exhibition designers. The course emphasises on individual storytelling and film making – from script to screen – encouraging animation film designers to find their unique identity in the industry. Strong foundation in classical animation and stop-motion techniques with introduction to digital tools is imparted through the course. Students have the opportunity to closely interact with animation industry stalwarts through workshops and guest lectures.

WORK SAMPLES

Academic Resources

Library & Resource Centre


The library cum resource centre houses not only well-selected books but also films, music, digital resources and product samples for reference.

Media Lab



DJAD’s state-of-the-art media lab facilitates high-quality film projects and sound recording and mixing.

Workshops



The academy has well-equipped workshops for students’ use. These dedicated workshops help student in developing multi-sensory exclusive experiences.

Studios



Unlike the normal classrooms, the studios are flexibly set up according to the design learning requirement, which would give students the ambiance to think and act creatively.

Learning Culture

Learning Design at DJAD is round the clock process and the studios and workshops function accordingly. The intensity of learning makes it necessary for the students to stay on the campus. Active participation is expected from each student in Film Club, Reading club, Weekend lectures and many cultural activities which take place regularly in the campus. Students are encouraged to participate in competitions related to design, and details of which will be shared with the students from time to time. Learning in the academy occurs in both structured and in non-structured ways. Potential class projects are regularly considered for design registration or patent application, as the case may be.Students regularly interact with the industry as part of the curricular activities. During the visits, the students get the opportunity to experience their work and environments. Coimbatore, apart from LMW, houses several small and medium scale industries where the students are regularly taken for tours and research.

Competitions

Students are encouraged to participate in competitions related to design, details of which will be shared with the students from time to time. Learning in the academy occurs in both structured and in non-structured ways. Potential class projects are regularly considered for design registration or patent application, as the case may be.

Studio-Industrial visits

DJAD regularly arranges visits to Studios and Industries as part of the curricular activities. As part of the Design Yatra, students get the opportunity to visit creative studios to experience their work and environments. Some of the leading studios and industries visited are Icarus Design, Foley Design, Elephant Design, Lemon Design, Vaibhav Studio, Kirloskar, TTK, Dovetail furniture, etc.

Placements

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