The Institute > Who We Are

DJAD commenced in 2004 to a felt need in the country. The potential for offering design services within India and abroad expanded as India matured as an economic power. But there was a shortage for trained designers within the country. DJAD’s inception was to cater to this need in a small yet significant way.

D J Academy of Design belongs to the illustrious GKD Charity Trust, set up in 1983 by the industrialist par excellence, (Late) Cavalier Dr. G K Devarajulu. His pioneering efforts saw the emergence of Coimbatore on the global industrial map and the LMW Group as a major force to reckon with. The Group now comprises a staggering 20 companies with LMW being the flagship brand. The idea to start a Design institute under the GKD Charity Trust was born under the aegis of Mr. Sanjay Jayavarthanavelu and PAR Kumar who visited NID, Ahmedabad. After having studied the facilities and observed the culture of design learning, the team held talks with the NID Executive Director for future collaboration.


DJAD started with a joint certification programme with National Institute of Design, Ahmedabad. DJAD is also a founder member of the Indian Design Institutes Alliance [IDIAI which has formed NEED (National Entrance Examination in Design)].
Other affiliations include,

The Institute > Vision & Mission

Our vision is to be a globally competitive design school second to none in the world.

Our mission is to offer quality Design education which is relevant to the society, thoroughly professional and affordable.

The Institute > The Governing Council

Sanjay Jayavarthanavelu

Mr. Sanjay Jayavarthanavelu is the Chairman and Managing Director of Lakshmi Machine Works Limited (LMW), Coimbatore. LMW is one of the three leading Textile Machinery Manufacturers in the world, manufacturing the complete range textile spinning machinery.
He was the Chairman of the India-ITME Exhibition Society, Mumbai and is presently the Chairman of its Sub-Committee. He is a Member of the Textiles Committee appointed by the Ministry of Textiles, Govt. of India. He is a Member of the Development Council for Textile Machinery Industry and Machine Tool Industry constituted by the Govt. of India. He is the Member of Steering Committee on Industries & Minerals for the 12th Five Year plan constituted by Govt. of Tamil Nadu. He is an Executive Committee member of the Federation of Indian Chambers of Commerce & Industry (FICCI), New Delhi. He is a Member of the Southern Regional Council of Administration of the Southern India Textile Research Association. He is the Member of the Board of Governors of Sardar Vallabhai Patel International School of Textiles & Management, Coimbatore.

He is a Trustee of the G. Kuppusamy Naidu Charity Trust which runs a 600-bed multi-speciality hospital, a higher secondary school and a feeder school in Coimbatore and an Arts college at Kovilpatti in Tamilnadu. He is a Trustee of the Coimbatore Masonic Charity Trust, which runs a Children’s Hospital and a Working Women’s Hostel. He is a Trustee of GKD Charity Trust, which runs D J Academy for Managerial Excellence, D J Academy of Design and GKD Institute for Technological Resources. He is also a Member of the Coimbatore Golf Club Trust.

An active supporter of Sports, he is the Vice-President of the Tamil Nadu Shooting Association, Chennai and the Hon Secretary of the Rifle Club, Coimbatore.


Dr. Lalitha Devi Sanjay Jayavarthanavelu

Dr Lalitha Devi Sanjay Jayavarthanavelu is a qualified medical professional. Besides the experience in health care management,she has expertise in general management and administration.She serves on the board of number of companies.She is a Trustee of GKD charity Trust, which manages the GKD Institute for Technological Resources, GKDITR – Tooling centre, D J Academy for Managerial Excellence and D J Academy of Design. She is a member of the Governing Council and Secretary/Correspondent of D J Academy for Managerial Excellence.


Atul Kedia

He has 30+ years of rich experience in Design, Development, Engineering, Research and allied fields working in industry as well as academics. For many years he was holding a key position in VIP Industries Ltd. Nasik. Under his leadership the company could establish its position as one of the top design driven companies in the country.

In academics, he was holding a top position in SoDS – School of Design studies, University of Petroleum at Dehradun. It was a greenfield project, which was established by him from scratch in record time of 2 years. He was also holding the position of Director at Symbiosis Institute of Design in Pune.

He has track record of hundreds of successful, global and national product launches of innovative products developed Art-2- Part to his credit. He has contributed immensely in establishing innovative image to brands like VIP & Princeware.

In industry, he held key positions in the design & research functions in India at Tata Autocomp, VIP Industries, Blowplast Ergo, Prince Plastics, Gujarat Narmada Auto Ltd. etc.

He is an excellent trainer and has been nurturing creativity & innovations over the years of his vast field experience. Hundreds of successful designers and engineers today have been trained under him over the period of his professional working. This has become possible as over the years he himself has received professional training in various disciplines and topics ranging from Costing to Creativity. Many of them have been successfully practiced & implemented in day to day working.

He has 8 patents on his name today as innovator & his professional work has received ‘Engineering Achievement Award –1997’ from Institute of Engineers, India & Prestigious National level ‘Golden Peacock Innovation Award –2004’ on behalf of VIP.


Rahul Mehrotra

Rahul Mehrotra is an architect and urban designer trained at the School of Architecture, Ahmedabad, and the Graduate School of Design at Harvard University. He has been in private practice since 1990, and works on architecture, urban design and conservation projects. He has built extensively in India, and besides several single family houses, his projects include the Laxmi Machine Works Corporate Office in Coimbatore, an Extension to the Prince of Wales Museum in Bombay, an Institute for Rural Development in Tulzapur, and the Restoration of the Chowmahalla Palace in Hyderabad; he is currently developing (with the Taj Mahal Conservation Collaborative) the Master Plan for the Taj Mahal and its surroundings. Professor Mehrotra is Executive Director of the Urban Design Research Institute, which promotes awareness and research on the city of Bombay. He has also written several books on Bombay, including “Bombay, the Cities Within” and has lectured extensively on urban design, conservation and architecture in India. His most recent book is “The Architecture of the 20th Century in the South Asian Region”. He also serves on several government committees that are responsible for historic preservation and the conservation as well as creation of public spaces in Bombay. Rahul Mehrotra teaches at the University of Michigan, Ann Arbor, where he is an associate professor.


Michael Foley

Michael Foley, Managing Director & Chief Designer, Foley Designs, India, is a National Institute of Design (NID) graduate who headed Titan Design Studio for many years. He is often recognized as one of India’s top 10 product designers. As Titan’s design head, Foley created watches, sunglasses and lifestyle products and was behind some of the company’s most talked-about brands, such as Titan Edge, the world’s slimmest watch, and Fastrack, the youth brand that became a best-seller across all age groups. He set up his own design studio in Bangalore, a couple of years ago. Foley Designs created the Commonwealth Games baton for the 2010 games and is currently ideating on successful waste disposal, which it will execute with Bangalore’s civic agencies.


Niels Schoenfelder

Niels Schoenfelder’s education and travel led him to establish Mancini enterprises in 2004, a firm for architecture, interiors, objects, furniture and landscapes in India and abroad. Based on his experience in Europe and thorough understanding of Indian ground realities he has become a specialist in designing and guiding the technical implementation of ambitious projects in India. He heads a team of 28 professionals catering to a wide variety of projects. It is the challenge of diversity which has proven to be the driving force for the firm’s understanding of the different building realities and their potential within the framework of contemporary architecture.

The Institute > Administration Team

Nithya M
Deputy officer, Administration

Kothai Nachiar K
Officer, Corporate relations & Placement

Charles P

N Gowrisankar
Deputy Officer, IT

G Haridasan
Officer, Media Lab

Bipin Hari Bhai Panchasara
Senior Model Maker & Instructor

Hemamalini Vijayakumar
Student welfare officer, Girls’ Hostel

Subburaj S
Student welfare officer, Boys’ Hostel

The Institute > Where We Are

DJ Academy of Design is situated in Coimbatore, known as the Manchester of South India and some prefer to call it the Detroit of Tamil Nadu. It is the second largest metro of the state.

Coimbatore has a pleasant climate due to its proximity to thickly forested mountain ranges and the cool breeze blowing through the Palghat pass. The wet season is from October to December due to the northeast monsoon. Coimbatore is located at an elevation of about 411 meters. The mean maximum and minimum temperatures varies between 35 °C (95 °F) and 18 °C (64 °F).

With more than 25,000 small, medium and large industries, the city’s primary industries are engineering and textiles. Coimbatore has two special economic zones (SEZ), the Coimbatore Hi-Tech Infrastructure (CHIL) SEZ and the Coimbatore TIDEL park, and at least five more SEZs are in the pipeline. The city also hosts jewellery and silk cotton industries.

Coimbatore is an educational hub of the region catering to south Indian states Kerala, Tamil Nadu, Andhra Pradesh and Karnataka. The Coimbatore district is home to 6 universities, 78 engineering colleges, 3 medical colleges, 35 polytechnics and more than 150 Arts and Science Colleges and a large number of schools. The city has reputed state owned universities like Tamil Nadu Agricultural University, Bharathiar University and private universities like Avinashilingam University, Amrita University, Karunya University and Karpagam University. The city also houses research institutes like Central Institute for Cotton Research, Sugarcane Breeding Institute, Institute for Forest Genetics and Tree Breeding, Indian Council for Forestry Research and Education and Tamil Nadu Institute of Urban Studies. Coimbatore is also a center of innovation and home to innovators like GD Naidu of UMS technology who is also known as the Edison of India.

The Institute > Honours

IAUD Grand award 2015
DJ Academy of Design won the IAUD Grand award in the category of Universal Design Education and Development, based in Japan. International Association for Universal Design (IAUD) is an organization which inherits the spirit and the results of the “International Conference for Universal Design in Japan 2002”, that seek for further progress and to make a comfortable living environment, and to lead Japan in disseminating information to the world.

NCPEDP MPHASIS Universal Design Award 2015
DJ Academy of Design was awarded NCPEDP MPHASIS Universal Design Awards 2015  in the category of Companies and Organisations. Mr. Suresh Prabhu, Minister of Railways, Govt of India Presented the award at the India International Centre, New Delhi on Aug 14, 2015.

Edutainment Award 2014 and  2015 
DJ Academy of Design was awarded Edutainment award by the LAQSHYA media group in 2014 and 2015. DJAD has been named 2nd best Design School from South India. Also the 3rd best Product Design school in the country.