A New Identity for a New Decade
A New Identity for a New Decade
The DJ Academy of Design (DJAD), Coimbatore, marked a significant milestone with the unveiling of its new institutional identity and logo.
The new logo was officially unveiled by Sanjay Jayavarthanavelu, Chairman & Managing Director of Lakshmi Machine Works (LMW), along with Suresh Eriyat, a pioneer in Indian animation and winner of the Annecy Award 2025.
A Historic Moment
Welcoming the gathering, Lalitha Devi Sanjay Jayavarthanavelu, Trustee, GKD Charity Trust, described the occasion as a historic milestone for the institution.
She emphasised that:
- A design institution must remain contemporary and future-focused
- The new identity reflects renewed energy, agility, and evolution
It prepares DJAD to meet the challenges of the next decade
More Than Just a Logo
The new logo represents:
- A shift towards modern design thinking
- A commitment to innovation and global relevance
- An institution that not only teaches design, but embodies it
As India strengthens its global position, DJAD continues to evolve as a future-ready design institution, contributing to the nation’s creative and innovation ecosystem.
